As a domain investor I have regular moments of embarrassment. Some of those moments have included registering an unintentional typo-domain, forgetting to park recently acquired domains, registering a non .COM name when the .COM was available, and forgetting to renew SnapNames domains at one of the many registrars that don’t send renewal reminders.

Today I experienced a new type of embarrassment: the type that comes from selling a domain so senseless that I’m ashamed to tell my friends. You may wonder why I registered such a domain in the first place if even the thought of selling it would make me blush. The domain in question was registered last month as part of a computer generated batch that I was furiously trying to register at the airport before my flight left. To say I was distracted would be an understatement.

The generated list was not rocket science; it was a simple search-and-replace Excel doc of existing domains. An example is a list of domains where three or more TLDs are registered with keyword “domainnames” and then replacing that string with “domains” before checking .COM availability. Most domain investors can see the logic of such an exercise, but who among us would be so senseless to throw caution to the wind and blindly register that list of hundreds of domains? If that weren’t a rhetorical question, the correct answer would have been “me.”

While my first reaction to the sale was disbelief and embarrassment, my emotions are now mixed. That one sale put all my airport registrations into positive ROI. Now I am wondering if my hand-editing of computer generated lists is really the smart thing to do.

When we take the time to build and invest in our domain analytics, what keeps us from trusting the results? In this instance it was mostly fear of wasting money, but also a bit of ego thinking I knew better than the computer. I doubt I will ever trust a domain analytics system completely, but I’m getting a lot closer.

Sedo had great volume last week with a almost 300 sales and total sales back over the million mark at $1,101,934. The only bad news this week was that the median dropped to $1586.

The largest sales include “designer.co.uk” selling for $121,008, “lundi.fr” (French for “Monday”) selling for $69,235, and “comtech.com” selling for $60,000. Dots News owner and writer Andrew Naylor’s sold “isdb.com” which tied with “golfzone.com” for fourth place.